B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Deliver an Excellent Customer Experience Using Big Data

Deliver an Excellent Customer Experience Using Big Data | B2B OP TBS | Scoop.it
Image credit: blogs.cisco.com Customer data and management is an important aspect of any online business.

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9 Steps to Creating A Powerful LinkedIn Profile

9 Steps to Creating A Powerful LinkedIn Profile | B2B OP TBS | Scoop.it
LinkedIn is great to build your reputation and grow a professional network. Creating a perfect LinkedIn profile is vital for that memorable first impression

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29 Amazing Content Marketing Quotes To Inspire You | B2B Marketing Insider

29 Amazing Content Marketing Quotes To Inspire You | B2B Marketing Insider | B2B OP TBS | Scoop.it
In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c

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The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year | B2B Marketing Insider

The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year | B2B Marketing Insider | B2B OP TBS | Scoop.it
As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists

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Boost Your B2B Marketing With Google+

Boost Your B2B Marketing With Google+ | B2B OP TBS | Scoop.it
Read this article to learn how to master the fundamentais of Google+ for B2B marketing.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Find The Right YouTube Influencers For Your Brand

How To Find The Right YouTube Influencers For Your Brand | B2B OP TBS | Scoop.it
Earned media is stealing the show. According to Nielsen, 84% of consumers say they trust peer recommendations above all other sources of advertising...

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10 interesting infographics about social media

10 interesting infographics about social media | B2B OP TBS | Scoop.it
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of

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Content Marketing Trend: "Micro-Content" | B2B Marketing Insider

Content Marketing Trend: "Micro-Content" | B2B Marketing Insider | B2B OP TBS | Scoop.it
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce

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19 Free Social Media Analytics Tools for Marketers

19 Free Social Media Analytics Tools for Marketers | B2B OP TBS | Scoop.it
Know what's working on social media with the insights from our collection of free social media analytics tools.

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Israel George's curator insight, December 18, 2014 4:14 PM

Social Media Tools that are Free to use.

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How to Evoke Emotion on Your Landing Pages (Without Going Overboard)

How to Evoke Emotion on Your Landing Pages (Without Going Overboard) | B2B OP TBS | Scoop.it
Learn how to infuse your landing pages with emotions -- without going overboard.

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Creating customer loyalty with personalisation | b2bmarketing.net

Creating customer loyalty with personalisation | b2bmarketing.net | B2B OP TBS | Scoop.it
While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a...

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6 Simple Ways to Thank Your Clients on Social Media [Infographic]

6 Simple Ways to Thank Your Clients on Social Media [Infographic] | B2B OP TBS | Scoop.it
Discover six simple ways to express your gratitude to your clients online.

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Marco Favero's curator insight, November 29, 2014 6:31 AM

aggiungi la tua intuizione ...

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A Look Ahead: 6 Mobile Behaviors to Watch For in 2015 - The Agency Post

A Look Ahead: 6 Mobile Behaviors to Watch For in 2015 - The Agency Post | B2B OP TBS | Scoop.it
Mobile is beyond a trend. So what do brands need to be prepared for in 2015?

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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | B2B OP TBS | Scoop.it
Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový, Pantelis Chiotellis
CIM Academy's curator insight, March 27, 2015 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

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Using social media marketing in B2B markets

Using social media marketing in B2B markets | B2B OP TBS | Scoop.it
The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research...

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10 best places to get free images for your website

10 best places to get free images for your website | B2B OP TBS | Scoop.it
Where can you find free, good quality images that are cleared to use for your blog posts or social media content? - The best websites to find free images

Via The Learning Factor, Miguel A. Gómez Caballero, Pantelis Chiotellis
Francisca e Rui Castro's curator insight, February 12, 2015 5:44 AM

Love your post, thanks for sharing.

 

I also use http://morguefile.com, it's also free and have great photos.

 

http://buildingabrandonline.com/franciscaeruicastro/

calliope kritikou's curator insight, February 13, 2015 3:31 AM

πολύ αναλυτικό και ενδιαφέρον!

Nedko Aldev's curator insight, February 19, 2015 4:36 AM

 

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5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog

5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog | B2B OP TBS | Scoop.it
There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an

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3 B2B SEO Marketing Tips to Grow Your Revenue

3 B2B SEO Marketing Tips to Grow Your Revenue | B2B OP TBS | Scoop.it
Learn how to win under today's rules for search engine optimization.

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Attention: Are Marketers Still Missing the Point?

Attention: Are Marketers Still Missing the Point? | B2B OP TBS | Scoop.it
In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss...

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Predictions for marketing in 2016

Predictions for marketing in 2016 | B2B OP TBS | Scoop.it
Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016

Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
Marteq's curator insight, December 15, 2014 8:33 AM

Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.

Annie.gregory@notcgroup.ac.uk's curator insight, January 15, 2015 11:35 AM

Reliable source and informative

 

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The 19 Best Content Marketing Blogs From 2014 | B2B Marketing Insider

The 19 Best Content Marketing Blogs From 2014 | B2B Marketing Insider | B2B OP TBS | Scoop.it
Yep that's right! It's roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we

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Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings | B2B OP TBS | Scoop.it
If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.

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5 Digital Marketing Metrics That Aren't Very Important

5 Digital Marketing Metrics That Aren't Very Important | B2B OP TBS | Scoop.it
Here are five digital marketing metrics to chop, and which stats should populate their places.

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Can Brand Sentiment Replace Links in SEO?

Can Brand Sentiment Replace Links in SEO? | B2B OP TBS | Scoop.it
Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.

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From big data to big relevance | CustomerThink


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