B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Marketing & Sales: The customer experience journey

Marketing & Sales: The customer experience journey | B2B OP TBS | Scoop.it
From mckinseyonmarketingandsales.com - December 6, 2014 6:43 AM
(Note: Click play to watch all videos in the series. While playing, click the "PLAYLIST" button at top left to navigate the chapters.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Creating customer loyalty with personalisation | b2bmarketing.net

Creating customer loyalty with personalisation | b2bmarketing.net | B2B OP TBS | Scoop.it
From www.b2bmarketing.net - November 30, 2014 11:38 AM
While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a...

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