B2B OP TBS

Digest...

Let’s call it servant marketing, which can be defined as “serve first and market second.” Servant marketing works like this: How we sell and market informs customers of how we’re going to serve them. It’s not what we say; it’s what we actually do that matters.

I think servant marketing is built on the following ideas:

-- >  Empathize with your customers and walk in their shoes to understand their problems

-- >  Think like your customers when they set out to solve a problem and understand each step they take to solve that problem

-- >  Learn how you can help make your customers lives better

-- >  Provide your customers what they want

-- >  Help customers identify and solve problems

-- >  Give customers content and expertise that helps them gain clarity

-- >  Empower employees who touch your customers with the resources, training and tools to really help them

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roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley.