B2B OP TBS
2.6K views | +0 today
Follow
B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Your new post is loading...
Your new post is loading...
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014 | B2B OP TBS | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out &#8212 taking a customer-centric approach to...

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends

3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends | B2B OP TBS | Scoop.it
  2015 looms large on the horizon.  For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014 | B2B OP TBS | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to...

Via Pantelis Chiotellis
No comment yet.