B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Become A Customer Acquisition Expert

How To Become A Customer Acquisition Expert | B2B OP TBS | Scoop.it
From www.coelevate.com - February 12, 2015 9:28 AM
I started my career out as a “product guy.”  But about 4 years ago I
realized that product was a small piece of the startup puzzle.  I became
fascinated with how products were growing.

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Why Customer Retention Marketing

Why Customer Retention Marketing | B2B OP TBS | Scoop.it
From blog.thanx.com - November 22, 2014 2:14 PM
Stats analysis showing the value of customer retention marketing versus customer acquisition and how merchants can drive long-term business success.

Via Pantelis Chiotellis
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