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Scoop.it!
Via Pantelis Chiotellis 
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Scoop.it!
Most of the tried and trusted sales techniques rarely succeed anymore. But, there are two things you can do to reinvent how you engage your B2B customers. Via Pantelis Chiotellis
Carol Griffiths's curator insight,
February 11, 2015 7:48 AM
If only more B2B sales organisations understood that buyers today have a different remit than they had 2 yrs ago...times are changing for the B2B sales person...
Scoop.it!
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to... Via Pantelis Chiotellis
Scoop.it!
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches Via Pantelis Chiotellis
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Scoop.it!
From
adage
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis
CIM Academy's curator insight,
March 26, 2015 6:15 AM
Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.
Scoop.it!
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to... Via Pantelis Chiotellis
Scoop.it!
How many times have you seen customer support “tips” that are vague and totally useless for your business? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips? Via Pantelis Chiotellis
Scoop.it!
What is the future of customer engagement? Sales needs to be in lockstep with colleagues in marketing and customer service and all customer data- regardless of channel Via Pantelis Chiotellis
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