B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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CMO Disruption: Marketing Is More Than Just Promotion!!! | B2B Marketing Insider

CMO Disruption: Marketing Is More Than Just Promotion!!! | B2B Marketing Insider | B2B OP TBS | Scoop.it
I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn't want to use the term "disruption," but I think that is exactly what we're fac

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Content Marketing Is A Strategic Solution To A Strategic Problem | B2B Marketing Insider

Content Marketing Is A Strategic Solution To A Strategic Problem | B2B Marketing Insider | B2B OP TBS | Scoop.it
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Build A Culture of Content | B2B Marketing Insider

How To Build A Culture of Content | B2B Marketing Insider | B2B OP TBS | Scoop.it
One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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6 Ways To Improve Customer Service Culture (And 6 That Don't Work) - The Customer Edge

6 Ways To Improve Customer Service Culture (And 6 That Don't Work) - The Customer Edge | B2B OP TBS | Scoop.it
6 Ways to Improve Customer Service Culture

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