B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Content Marketing and Curation for Small Business
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LinkedIn Introduces Novel Tools to Power Content Marketing

LinkedIn Introduces Novel Tools to Power Content Marketing | B2B OP TBS | Scoop.it
LinkedIn has launched two new tools, Content marketing score and Trending content, to help businesses improve their content marketing efforts. Read More!

Via Peg Corwin
Peg Corwin's curator insight, November 30, 2014 9:51 PM

Learn how you can use Linkedin's content marketing score and its information on trending topics in various niches to improve your content marketing.

Rescooped by Christophe BENAROYA from The MarTech Digest
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2015 B2B Content Marketing Benchmarks, Budgets, and Trends - CMI and Profs

 

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Via Marteq
Marteq's curator insight, October 1, 2014 8:56 PM

A MUST review. Take your time with this, and refer to it often.

Ann Windham's curator insight, October 1, 2014 9:25 PM

#TSTS #eventprofs #tradeshows #meetingprofs B2B Content Marketing Benchmarks, Budgets, and Trends - CMI and Profs

Rescooped by Christophe BENAROYA from Content Marketing and Curation for Small Business
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B2B Marketers: What Insights Are You Using?

B2B Marketers: What Insights Are You Using? | B2B OP TBS | Scoop.it
More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don't line up.

Via Peg Corwin
Peg Corwin's curator insight, September 21, 2014 7:21 AM

Use visionary insights in your marketing content to reinforce where the market is headed, which both engage prospects in conversations and drive decisions.