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In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c Via Pantelis Chiotellis 
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One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is Via Pantelis Chiotellis
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By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce Via Pantelis Chiotellis
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon. Via Pantelis Chiotellis
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You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral. Via Pantelis Chiotellis
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B2B content marketing is a unique field that's still constantly developing, and this report has some important insights into it's current state as well as where it's headed.
Excerpt...
- The most commonly outsourced aspect of B2B content marketing is writing. - Less than 8% of B2B marketers use paid advertising on Twitter and Facebook to distribute their content. - Almost all B2B content marketers use direct outreach to distribute their marketing content. - Of the top ten B2B content distribution channels, the only paid one is press releases. - Over double the percentage of B2B marketers who use paid search are using free social media platforms to distribute content (92% using Twitter, 38% using AdWords). - Less than half of B2B marketers are employing landing page optimization tactics like A/B testing and SEO.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
August 14, 2014 8:03 PM
Click through for the remaining excerpts. Check out the full report here.
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__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
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Gaelle Bou's curator insight,
January 19, 2015 5:00 PM
"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "
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In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss... Via Pantelis Chiotellis
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This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative for ev Via Marteq
Marteq's curator insight,
December 17, 2014 7:00 PM
Love #16. But where's the Persona question? The Calendar question? Click through for more background as well as to download Brenner's Content Marketing Strategy Framework. 
Raúl González Bofill's curator insight,
December 20, 2014 6:15 AM
21 preguntas para definir tu estrategia de Content Marketing
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If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t Via Pantelis Chiotellis
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![The Content Habits of B2B Enterprise Marketers [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/MtYw9aWkbhzLMzzhbnFGSTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn? Via Pantelis Chiotellis
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___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
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![The Content Marketing Landscape - A Comprehensive Look [Infographic] - B2B Infographics | B2B OP TBS | Scoop.it](https://img.scoop.it/UBlT3N5cHYZAjhmLQUxlBjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via Marteq
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