Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Buyers need more than specifications and features to make a purchase. They need to feel justified and reassured in their actions too Via Jeff Domansky 
Scoop.it!
One of my favorite shows is House Of Cards. And in my excitement for last year's Content Marketing World, I answered WTF does Kevin Spacey Know About Conte Via Pantelis Chiotellis
Scoop.it!
In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c Via Pantelis Chiotellis
Scoop.it!
As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists Via Pantelis Chiotellis
Scoop.it!
One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is Via Pantelis Chiotellis
Scoop.it!
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce Via Pantelis Chiotellis
Scoop.it!
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to... Via Pantelis Chiotellis
Scoop.it!
B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group. Via Marteq
Marteq's curator insight,
December 10, 2014 9:10 PM
The buyer's journey should take into account the buying committee, and with that, the required content...BY PERSONA! Thought: if your staff is large enough, assign one persona to each content marketer. That content marketer owns that persona.
Scoop.it!
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches Via Pantelis Chiotellis
Scoop.it!
Want the inside scoop on 2015 B2B buyers to create tailored content marketing? Here's research, charts and tips to help you. Via Pantelis Chiotellis
Scoop.it!
One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is "who is influential?" on the topic. It is Via Pantelis Chiotellis
Scoop.it!
Ever since Oreo's famous "dunk in the dark" tweet moment, brands have been dancing to the tune of so-called "real-time marketing." With each holiday, award Via Pantelis Chiotellis
Scoop.it!
I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as suc… Via Pantelis Chiotellis
|
Scoop.it!
Tools are only as effective as the skills of the person using them. In a world of digital marketing that's 24/7 with ubiquitous connectivity from anywhere, Via Pantelis Chiotellis
Scoop.it!
I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn't want to use the term "disruption," but I think that is exactly what we're fac Via Pantelis Chiotellis
Scoop.it!
In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing techno… Via Jeff Domansky
Jeff Domansky's curator insight,
February 9, 2015 12:00 AM
Surprising how much technology will be required of marketers in 2016.
Scoop.it!
Gaelle Bou's curator insight,
January 19, 2015 5:00 PM
"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "
Scoop.it!
In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss... Via Pantelis Chiotellis
Scoop.it!
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to... Via Pantelis Chiotellis
Scoop.it!
Yep that's right! It's roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we Via Pantelis Chiotellis
Scoop.it!
With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
Scoop.it!
If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t Via Pantelis Chiotellis
Scoop.it!
Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon. Via Pantelis Chiotellis
Scoop.it!
Why is your company losing deals?Perhaps it’s an issue of trust.In this MarketingSherpa Chart of the Week, we'll take a look at results from a third-party survey of 401 small business owners to discover how you can improve your marketing... Via Marteq
Scoop.it!
![The Content Habits of B2B Enterprise Marketers [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/MtYw9aWkbhzLMzzhbnFGSTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn? Via Pantelis Chiotellis
|
If consumers were entirely rational, we wouldn't have advertising agencies. Emotional appeals win the hearts and wallets of consumers.
excellent article sur l'art de la vente
The article reminds us of the emotional factors which take us beyond the shortlist into a final decision. The tone and feel of interactions now becomes critical since the factual threshold is almost passed