B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Attention: Are Marketers Still Missing the Point?

Attention: Are Marketers Still Missing the Point? | B2B OP TBS | Scoop.it
From www.ryanhanley.com - January 4, 2015 1:12 PM
In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss...

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum

Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum | B2B OP TBS | Scoop.it
From www.curata.com - October 11, 2014 1:07 PM
What should a curated piece of content look like? Paint the perfect post with these five elements.

Via Pantelis Chiotellis
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