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One of my favorite shows is House Of Cards. And in my excitement for last year's Content Marketing World, I answered WTF does Kevin Spacey Know About Conte
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In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c
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As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists
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One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is
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Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here.
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As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to...
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling.
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If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t
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Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon.
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I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as suc…
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What should a curated piece of content look like? Paint the perfect post with these five elements.
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There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an
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Read this article to learn how to master the fundamentais of Google+ for B2B marketing.
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In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss...
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By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce
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As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to...
Via Pantelis Chiotellis
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches
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2015 looms large on the horizon. For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows.
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Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
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There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.
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You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.
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