B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Storytelling Lessons From Kevin Spacey And House Of Cards | B2B Marketing Insider

One of my favorite shows is House Of Cards. And in my excitement for last year's Content Marketing World, I answered WTF does Kevin Spacey Know About Conte

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29 Amazing Content Marketing Quotes To Inspire You | B2B Marketing Insider

29 Amazing Content Marketing Quotes To Inspire You | B2B Marketing Insider | B2B OP TBS | Scoop.it
In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c

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The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year | B2B Marketing Insider

The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year | B2B Marketing Insider | B2B OP TBS | Scoop.it
As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists

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How To Build A Culture of Content | B2B Marketing Insider

How To Build A Culture of Content | B2B Marketing Insider | B2B OP TBS | Scoop.it
One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is

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3 B2B SEO Marketing Tips to Grow Your Revenue

3 B2B SEO Marketing Tips to Grow Your Revenue | B2B OP TBS | Scoop.it
Learn how to win under today's rules for search engine optimization.

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2015 Customer Experience Trends and Tips

2015 Customer Experience Trends and Tips | B2B OP TBS | Scoop.it
Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here.

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B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014 | B2B OP TBS | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to...

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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger

How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger | B2B OP TBS | Scoop.it
With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling.

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10 B2B Businesses School Us in Long-Form Content Marketing - Kapost Content Marketing Blog

10 B2B Businesses School Us in Long-Form Content Marketing - Kapost Content Marketing Blog | B2B OP TBS | Scoop.it
If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t

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Infographic: The Evolution of Hashtags — #socialmedia

Infographic: The Evolution of Hashtags — #socialmedia | B2B OP TBS | Scoop.it
Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon.

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8 Tools Every Marketer Needs In 2015

8 Tools Every Marketer Needs In 2015 | B2B OP TBS | Scoop.it
I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as suc…

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Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum

Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum | B2B OP TBS | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.

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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | B2B OP TBS | Scoop.it
Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový, Pantelis Chiotellis
CIM Academy's curator insight, March 27, 2015 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

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10 best places to get free images for your website

10 best places to get free images for your website | B2B OP TBS | Scoop.it
Where can you find free, good quality images that are cleared to use for your blog posts or social media content? - The best websites to find free images

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Francisca e Rui Castro's curator insight, February 12, 2015 5:44 AM

Love your post, thanks for sharing.

 

I also use http://morguefile.com, it's also free and have great photos.

 

http://buildingabrandonline.com/franciscaeruicastro/

calliope kritikou's curator insight, February 13, 2015 3:31 AM

πολύ αναλυτικό και ενδιαφέρον!

Nedko Aldev's curator insight, February 19, 2015 4:36 AM

 

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5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog

5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog | B2B OP TBS | Scoop.it
There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an

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Boost Your B2B Marketing With Google+

Boost Your B2B Marketing With Google+ | B2B OP TBS | Scoop.it
Read this article to learn how to master the fundamentais of Google+ for B2B marketing.

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Attention: Are Marketers Still Missing the Point?

Attention: Are Marketers Still Missing the Point? | B2B OP TBS | Scoop.it
In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss...

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Content Marketing Trend: "Micro-Content" | B2B Marketing Insider

Content Marketing Trend: "Micro-Content" | B2B Marketing Insider | B2B OP TBS | Scoop.it
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce

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B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014 | B2B OP TBS | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out &#8212 taking a customer-centric approach to...

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Content Marketing Is A Strategic Solution To A Strategic Problem | B2B Marketing Insider

Content Marketing Is A Strategic Solution To A Strategic Problem | B2B Marketing Insider | B2B OP TBS | Scoop.it
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches

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3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends

3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends | B2B OP TBS | Scoop.it
  2015 looms large on the horizon.  For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows.

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The Content Habits of B2B Enterprise Marketers [Infographic]

The Content Habits of B2B Enterprise Marketers [Infographic] | B2B OP TBS | Scoop.it
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?

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How Big Data - and Critical Thinking - Lead to Business Value

How Big Data - and Critical Thinking - Lead to Business Value | B2B OP TBS | Scoop.it
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.

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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | B2B OP TBS | Scoop.it
You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.

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