B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog

5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog | B2B OP TBS | Scoop.it
There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014 | B2B OP TBS | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out &#8212 taking a customer-centric approach to...

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014 | B2B OP TBS | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to...

Via Pantelis Chiotellis
No comment yet.