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About half of business-to-business (B2B) marketers expect their marketing budgets to increase this year. Where will they spend those dollars? Employees will be the biggest expense, followed by marketing programs and campaigns. Via Marteq 
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Digest...
#1: Content Curation Tools #2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools #3: Content distribution services #4: Integrated SEO, Content and Social Media Management #5: API service integration and Hubs #6: User Engagement and value optimisation #7: Actionable Analytics and intelligent analytics #8: From Conversion Optimization to Experience Optimization #9: Digital Channel Sales Optimisation #10: Wearables, Augmented and Virtual reality
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Via Marteq
Marteq's curator insight,
September 18, 2014 9:34 AM
Click through for details on each. MIA: predictive, attribution, MAP 
MarkCom Conseil's curator insight,
September 18, 2014 10:10 AM
10 key digital marketing technologies to use in 2015
PkBibi's curator insight,
September 21, 2014 4:51 PM
10 key digital marketing technologies to use in 2015
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2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges by Douglas Karr on Marketing Technology Blog
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
September 15, 2014 9:03 PM
The infographic is a solid summary of the findings, but if you want the study, you'll need to go to http://www.omobono.com/insights/.
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Digest...
The first study to reveal the slowdown is the latest edition of The CMO Survey from Duke University's Fuqua School of Business. In the August 2011 survey, CMO's were projecting an increase of 1.3% in traditional ad spending. By February 2013, they were forecasting a 2.7% decrease in traditional ad spending. In the February 2014 survey, CMO's said that spending on traditional advertising would be essentially flat (-0.1%) over the next 12 months.
In the 2014 survey, 25% of client-side respondents said they were increasing their digital marketing budgets by reallocating funds from traditional marketing activities. In the 2013 survey, 39% of client-side respondents said they were funding digital marketing growth by taking funds from other marketing activities.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
July 2, 2014 4:57 PM
It all depends on how you define digital marketing spending, e.g., if you consider marketing technology spending, then it's through the roof. |
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___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
October 1, 2014 8:56 PM
A MUST review. Take your time with this, and refer to it often. 
Ann Windham's curator insight,
October 1, 2014 9:25 PM
#TSTS #eventprofs #tradeshows #meetingprofs B2B Content Marketing Benchmarks, Budgets, and Trends - CMI and Profs
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Digest...
We need to be able to answer the big picture questions, like the following: -- > What effect are our marketing investments having on sales productivity? On the pipeline? On revenue? -- > What can Marketing do to lower the combined expense-to-revenue ratio of sales and marketing activities? -- > How much am I putting in and what am I getting out? The difference between these two numbers is often expressed as a percentage. -- > How much revenue can be directly attributed to leads coming from Marketing (i.e., the lead generation program in a specific time period)? -- > What is the total cost of your lead generation program during a specific time period?
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
September 15, 2014 9:26 PM
Think ROI for the whole program, not individual components.
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Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured media spending data. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. Not surprisingly, spending on internet display ads grew most quickly, by 25.3%. The only other medium to see an increase among the top 100 was outdoor (+2.4%), with magazine spending relatively flat (-0.3%), newspaper spend down by 9.4% and radio spend declining by 13.7%. Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion.
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Via Marteq
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Digest...
A 2013 survey from Sagefrog found that 45% of business-to-business (B2B) companies are expecting to increase their marketing budgets in 2013. But, where exactly are those budgets going?
When it comes to top lead sources for B2B marketers, Sagefrog found that referrals, tradeshows and events, and email marketing produced the most leads while telemarketing and direct mail produced the least.
Digital channels provide the highest ROI, according to survey respondents. Online marketing and email marketing are two of the top contenders while advertising, direct mail and telemarketing resulted in the lowest ROI. ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop, PLEASE share by using the links below.
Via Marteq
Marteq's curator insight,
September 24, 2013 10:33 PM
Again, no surprises here and a foregone conclusion. So what's missing? The question as to the spending on technologies. |
More excerpts from the ITSMA report. Note that 42% of budget goes towards people with 15% goes towards content development, yet some continue to argue the importance of ROI from content marketing. How often do you hear the same fervent argument re: people ROI?