Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
From
gizmodo
The problem with words is that sometimes they can sound all too similar. An EU court has decided that’s certainly the case for Skype—which apparently sounds too much like the name of broadcaster Sky. 
No comment yet.
Sign up to comment
Scoop.it!
Vert lumineux... comme l’espoir de voir les ressources naturelles préservées, et bleu marine... pour rassurer. Telles sont les couleurs du logo du groupe où, à peine visible, le mot environnement semble promis à l’effacement.
Scoop.it!
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton's Americus Reed. Via Pantelis Chiotellis
|
Scoop.it!
Marketing Strategy - The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.
Scoop.it!
Brand Management - US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years. Via Pantelis Chiotellis
Scoop.it!
We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with. Via Marteq
Marteq's curator insight,
December 18, 2013 6:30 PM
Build Thought Leadership...real thought leadership. Deliver incredible value through your content, and be seen as the intellectual, practical, and steeped-in-experience leader. 
Hsin-Ju Tsai's curator insight,
October 1, 2014 7:16 AM
Use a effective brand strategy to build a brand advantage in B2B market. Here are the 7 tips. @Ashleigh Ali 
John Norman's curator insight,
January 7, 2015 6:31 PM
The lesson continues on how to improve our business or personal branding. The advice is mostly generic but still very sound |
