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Scoop.it!
2015 looms large on the horizon. For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows. Via Pantelis Chiotellis 
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Scoop.it!
Brand Management - US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years. Via Pantelis Chiotellis
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Scoop.it!
From
moz
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. Via Pantelis Chiotellis
Scoop.it!
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton's Americus Reed. Via Pantelis Chiotellis
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