How Millennials Think Differently about Brands -- K@W | B2B OP TBS | Scoop.it
From knowledge.wharton.upenn.edu - October 9, 2014 12:37 PM
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton's Americus Reed.

Via Pantelis Chiotellis