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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy |
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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn't want to use the term "disruption," but I think that is exactly what we're fac Via Pantelis Chiotellis
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One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is "who is influential?" on the topic. It is Via Pantelis Chiotellis
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Brand Management - US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years. Via Pantelis Chiotellis
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Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton's Americus Reed. Via Pantelis Chiotellis
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Marketing Strategy - The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.
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2015 looms large on the horizon. For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows. Via Pantelis Chiotellis
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From
moz
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. Via Pantelis Chiotellis
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The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other. Via Pantelis Chiotellis
Carolyn M Todd's curator insight,
October 12, 2014 8:52 PM
Simple, yet profoundly good, suggestions... |
