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Scoop.it!
See how IBM and Twitter are helping organizations gain insights from Twitter data to drive better decision making. Via Pantelis Chiotellis 
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Scoop.it!
Know what's working on social media with the insights from our collection of free social media analytics tools. Via Pantelis Chiotellis
Scoop.it!
As mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. Via Pantelis Chiotellis
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Scoop.it!
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim? Via Pantelis Chiotellis
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I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as suc… Via Pantelis Chiotellis
Scoop.it!
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Via Pantelis Chiotellis
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