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Jay Revels hears all types of myths and theories on search engine marketing that are simply not correct. In this post he breaks the back of fives myths to help you improve financial performance, save time, and make better decisions around search. Search marketing myth #1: Measuring lift from bidding is an easy task that can be done accurately at any point in time. Truth: Generally, measuring lift should take place during the first one or two weeks you implement a bidding strategy, and ideally,
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