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Traditional B2B marketing shows signs of ineffectiveness. Case studies and white papers do not have the same impact anymore. However, a new form of B2B marketing has begun taking shape: advocacy marketing.
Via Marteq
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Rescooped by Christophe BENAROYA from The MarTech Digest |
Scoop.it!
Via Marteq
If you're going to implement an Advocacy Program, then it needs to be done right...with metrics. And Everyone Social looks like a promising tool to use.