B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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ROI Is Dead. A New Metric Is Needed for Customer Relationships

ROI Is Dead. A New Metric Is Needed for Customer Relationships | B2B OP TBS | Scoop.it
From adage.com - March 26, 2015 4:32 AM
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley.

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CIM Academy's curator insight, March 26, 2015 6:15 AM

Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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CMO Disruption: Marketing Is More Than Just Promotion!!! | B2B Marketing Insider

CMO Disruption: Marketing Is More Than Just Promotion!!! | B2B Marketing Insider | B2B OP TBS | Scoop.it
From www.b2bmarketinginsider.com - March 10, 2015 12:24 PM
I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn't want to use the term "disruption," but I think that is exactly what we're fac

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