B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from The MarTech Digest
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How digital industry networks can change the B2B marketing game - B2B News Network

How digital industry networks can change the B2B marketing game - B2B News Network | B2B OP TBS | Scoop.it
In today’s over-saturated online world, getting the attention of and engaging with a target audience is difficult.

Via Marteq
Marteq's curator insight, March 22, 2015 6:14 PM

If you have the staff, time and budget, sure. But most of us do not, thus the utility of the LI Group.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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9 Steps to Creating A Powerful LinkedIn Profile

9 Steps to Creating A Powerful LinkedIn Profile | B2B OP TBS | Scoop.it
LinkedIn is great to build your reputation and grow a professional network. Creating a perfect LinkedIn profile is vital for that memorable first impression

Via Pantelis Chiotellis
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Scooped by Christophe BENAROYA
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LinkedIn Lives Up to Its B2B Reputation - eMarketer

LinkedIn Lives Up to Its B2B Reputation - eMarketer | B2B OP TBS | Scoop.it
LinkedIn still reigns in the business world. According to recent research, business-to-business (B2B) marketers use LinkedIn to distribute content more than any other social network, and they also rank the site as the most effective for doing so.
senameintr's curator insight, March 13, 2015 7:27 AM

However, Linkedin is number one B2B social networking. 

Joe Ambrose's curator insight, March 23, 2015 4:39 PM

If you are investing marketing effort and dollars in social media platforms, you need to invest where your prospects are looking. Interesting article on the top social media marketing platforms and what B2B companies are using......Note:  If they are marketing via social media, then they are active on the social media sites.  What is your Social Media strategy for your B2B sales efforts.

Rescooped by Christophe BENAROYA from The MarTech Digest
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B2B Content Marketing on LinkedIn Works: CRM Lead Management Brands Hit Their Mark - LinkedIn

B2B Content Marketing on LinkedIn Works: CRM Lead Management Brands Hit Their Mark - LinkedIn | B2B OP TBS | Scoop.it

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Via Marteq
Marteq's curator insight, August 20, 2014 7:10 AM

SU = Sponsored Update. Granted the information is from LinkedIn, but this is strong.