B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Find The Right YouTube Influencers For Your Brand

How To Find The Right YouTube Influencers For Your Brand | B2B OP TBS | Scoop.it
From techcrunch.com - January 4, 2015 12:59 PM
Earned media is stealing the show. According to Nielsen, 84% of consumers say they trust peer recommendations above all other sources of advertising...

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How to Measure Key Performance Indicators

How to Measure Key Performance Indicators | B2B OP TBS | Scoop.it
From www.business2community.com - October 7, 2014 3:24 PM
Key Performance Indicators, or KPIs, are used to measure performance; thus the name. They serve as useful indicators of how well an organization is progressing toward a given goal (Source: Key Perfor…

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