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Scoop.it!
Image credit: blogs.cisco.com Customer data and management is an important aspect of any online business. Via Pantelis Chiotellis 
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Scoop.it!
Big data has probably been the most hyped concept in the past couple of years. This is quite normal because there is a claim (and proof) that big data can solve big problems and transform entire markets in just years. Via Pantelis Chiotellis
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In a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences. Via Pantelis Chiotellis
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Renaud Roualdès's curator insight,
May 12, 2014 4:35 AM
Infographie sur l'exploitation du BigData en environnement marketing 
Camille Raymond's curator insight,
May 15, 2014 6:57 AM
Infographie sur l'exploitation de la big data dans son marketing |
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See how IBM and Twitter are helping organizations gain insights from Twitter data to drive better decision making. Via Pantelis Chiotellis
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Via Pantelis Chiotellis
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Advanced/ Condensed...
To exploit the business opportunity hiding in big piles of data - marketers must understand that data is increasingly: Diverse, making integration costly and complex. Look at the data pouring out of smart devices, wearable computers, sensors, social media, video, etc. and it’s easy to believe that 90% of all data has been created during the past 2 years (according to the US Chamber of Commerce and Norway’s SINTEF ITC.)Large, challenging your technology and analytics ability. Messy, challenging your firm’s obsession with using only high quality, curated data for analysis.Not owned or controlled by you (at least a good chunk of it is this way), challenging the natural tendency to hoard data in silos and shy away from data sharing.
For B2B marketing executives, the best place to start their Big Data journey is by focusing on their buyers' journeys and by doing something that may seem a little counterintuitive: Start by understanding your best customers and work backwards through their journey to identify the patterns that led them to be successful and to stand out from the rest.
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Via Marteq
Marteq's curator insight,
April 20, 2014 5:35 PM
Big Data, as it applies to B2B, is a misnomer compared to B2C. Not even close. The real question is: how do I collect this information, append it with 3rd party data, then make sense of it to find pockets of opportunity and competitive advantage. |
