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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy |
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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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Two months ago, I wrote an article titled The Economic Value of Your Company Brand.
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Le marketing en ligne pour les entreprises pourrait bien connaître de profondes transformations. Alors que, jusqu’ici, l’innovation s’était...
Christophe BENAROYA's insight:
Interesting initiative to better seize digital opportunities for B2B sales development
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LinkedIn still reigns in the business world. According to recent research, business-to-business (B2B) marketers use LinkedIn to distribute content more than any other social network, and they also rank the site as the most effective for doing so.
senameintr's curator insight,
March 13, 2015 7:27 AM
However, Linkedin is number one B2B social networking. 
Joe Ambrose's curator insight,
March 23, 2015 4:39 PM
If you are investing marketing effort and dollars in social media platforms, you need to invest where your prospects are looking. Interesting article on the top social media marketing platforms and what B2B companies are using......Note: If they are marketing via social media, then they are active on the social media sites. What is your Social Media strategy for your B2B sales efforts.
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Most of the tried and trusted sales techniques rarely succeed anymore. But, there are two things you can do to reinvent how you engage your B2B customers. Via Pantelis Chiotellis
Carol Griffiths's curator insight,
February 11, 2015 7:48 AM
If only more B2B sales organisations understood that buyers today have a different remit than they had 2 yrs ago...times are changing for the B2B sales person...
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There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an Via Pantelis Chiotellis
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As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to... Via Pantelis Chiotellis
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If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t Via Pantelis Chiotellis
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Want the inside scoop on 2015 B2B buyers to create tailored content marketing? Here's research, charts and tips to help you. Via Pantelis Chiotellis
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In today’s B2B marketing landscape, your strategy must be targeted in order to reach your growth goals. Whether it’s digital marketing, inbound marketing, direct marketing or the actual sales con… Via Pantelis Chiotellis
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A strong B2B brand is what separates a service provider from a solutions provider. Anyone can provide a service to a client, but a well-crafted brand creates relationships by offering solutions.
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71 of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
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It is very important to tie up all the business process together in such a way that the business improve and expand efficiently at rapid speed for the success
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The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research... Via Pantelis Chiotellis
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Gaelle Bou's curator insight,
January 19, 2015 5:00 PM
"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "
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Read this article to learn how to master the fundamentais of Google+ for B2B marketing. Via Pantelis Chiotellis
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As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to... Via Pantelis Chiotellis
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Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim? Via Pantelis Chiotellis
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How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most eff. Marketing topic(s):Lead generation strategy. Via Pantelis Chiotellis
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Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. Via Pantelis Chiotellis
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![The Content Habits of B2B Enterprise Marketers [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/MtYw9aWkbhzLMzzhbnFGSTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn? Via Pantelis Chiotellis
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![B2B Business Development From A to Z [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/RhDz50uZrIdYJDOeQ3SvOjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
