In light of Google’s recent announcement that it will encrypt all searches and no longer send keyword data to site owners, it’s time for marketers to capitalize on IP. More and more, we are seeing organizations use IP not only to identify potential leads, but also to dynamically serve them content and provide them with an experience that is more relevant and engaging. We call this IP marketing.IP marketing can identify potential leads and dynamically deliver via emails or display ads content that matters to customers. - See more at: http://www.siriusdecisions.com/blog/ip-marketing-the-next-big-thing/#sthash.qpXO7U1X.dpuf.
Tres heureux de voir que la communauté US du Marketing B2B s'intéresse a cette technique IP MARKETING que nous nommons aussi Webtracking et Retargeting B2B .